04.09.09 – Free womma seminar on measuring word of mouth
What are you doing at noon EST on Thursday April 9th? Listen in to the free webinar Dr. Carl is giving courtesy of WOMMA on how to measure the value of consumer conversation.4.04.09 – "is talking getting you anywhere?"
Dr. Walter Carl compares word of mouth measurement models in April’s AdMap feature article “Is talking getting you anywhere? Measuring WOM marketing.” Click here to download a PDF of the article. For notes on the story, visit the ChatterBox Blog.
MEASURE IMPACT OF CONSUMER CONVERSATIONS.
Proof of performance metrics and benchmarks for your word of mouth, sample, buzz and advocacy campaigns.QUANTIFY CONVERSATION VALUE™
Discover the revenue generated by each consumer conversation about your brand's product or service.