09.16.08 – walter carl interviewed on india's livemint.com

Walter Carl talks about word of mouth  measurement and marketing metrics and how this segment is likely to develop in India.
Click here to read the interview.

09.08.08 – CHATTHREADS PRESENTS AT WARC MASTERCLASS

ChatThreads founder, Dr. Walter Carl has been selected to speak with industry thought leaders at the World Advertising Research Center’s (WARC’s) Word of Mouth Masterclass in London, UK 2nd December 2008!

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ChatThreads is an independent word of mouth measurement and analytics company. We help brands track the spread and impact of consumer conversations.

MEASURE IMPACT OF CONSUMER CONVERSATIONS.

Proof of performance metrics and benchmarks for your word of mouth, sample, buzz and advocacy campaigns.

QUANTIFY CONVERSATION VALUE™

Discover the revenue generated by each consumer conversation about your brand's product or service.

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We work with leading brands and their marketing partners in a range of industries including CPG, Retail, Health, Food & Beverage and Consumer Electronics.

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